Smart Pop at Comic-Con

By July 7th, 2011

Though our parent publisher BenBella has exhibited at Comic-Con before, this will be Smart Pop’s first year with a booth–and we’re jumping in feet (or is that spines?) first. Jennifer, Heather, and I will be in San Diego for four days (plus preview night!) packed with signings and giveaways for our 2011 titles. You’ll find us at B-4, in the back right corner of the exhibit hall.

You can download our official Comic-Con press release here but we wanted to take some time here to give you guys a sneak peek–not just of the high-profile highlights, but also the various extras that didn’t make the press release . . . plus the opportunities we’ll be making available for those of you following the con from home via Twitter, Facebook, media, and blogs.

This is a long post, so to make it a little easier to navigate:

Author signings and book giveaways
Other giveaways
Enter to win
And for the folks at home . . .

But the short version? We’re giving away more than 1000 free books!


Author Signings and Book Giveaways

We’re very pleased to have the following authors and editors joining us for in-booth author signings:

Triumph of the Walking DeadJames Lowder, plus contributors Scott Kenemore, Steven Schlozman, and Ned Vizzini

Signing advance galleys of Triumph of The Walking Dead
Thursday — 3-4 PM




nyx-in-the-house-of-nightP.C. and Kristin Cast

Signing Nyx in the House of Night
Friday — 3-4 PM




The Girl Who Was on FireLeah Wilson, plus contributor Ned Vizzini
Signing The Girl Who Was on Fire
Sunday — 10:30 — 11:30 AM

(I’ll be at our booth for most of the convention, of course, but coming by on Sunday will also net you a free book. And a chance to make fun of my handwriting.)



A Visitor's Guide to Mystic FallsVee (of, plus contributor Kiersten White
Signing A Visitor’s Guide to Mystic Falls
Sunday — 1-2 PM




George Beahm, the author of Unraveling the Mysteries of The Big Bang Theory, will be around during the con, too, and it’s looking like at least a few contributors from each of our anthologies may be joining us during the signing times, as well. (We’ll add them here, as we confirm!)

Also: Excited for P.C. and Kristin’s signing on Friday? A little birdie (or, well, something just a little bit larger) tells us that another publisher will be making a surprise announcement about the House of Night during the con. Keep your eyes peeled!


Other Giveaways

In addition to the books and advance galleys being given out at the signings, we’ll also have on-hand:

the-psychology-of-twilight previewfront2011 SDCC2011_buttons


Enter to Win

We have some gorgeous art in and on our books this year, and we couldn’t resist the opportunity to give some of it away. Booth visitors can enter to win:

Triumph of the Walking DeadNyx_FromNyxintheHouseofNight Unraveling the Mysteries of The Big Bang Theory

We’ll also be giving away our whole 2011 line, from The Girl Who Was on Fire through In Pursuit of Spenser, to two randomly selected people who sign up for our mailing list at the con.

We’ll announce all winners here on our blog when we return.


And for the folks at home . . .

We want to make sure the rest of you–the victims of circumstances, low cash flow, or last fall’s Comic-Con site crashes–also have the chance to get involved. We’re even opening this up to international entrants, something we’re usually not able to do!

First, we’ll pick one person who’s signed up for our weekly free essays mailing list before Sunday, July 24 at midnight Central time to win our whole 2011 line (so if you’re already on that list, you’re already entered to win!).

Second, we’ll be putting together Smart Pop Booth Packs–collections of the free swag at our book–to give away to two of you at home.

The pack will include pretty much everything mentioned above:

  • a copy of our Smart Pop Preview 2011
  • one each of the Smart Pop, Psychology of Twilight, and Fringe Science buttons
  • a signed e-galley card for Triumph of The Walking Dead
  • a signed copy of Nyx in the House of Night
  • an e-galley card of The Psychology of Twilight
  • signed copies of The Girl Who Was on Fire and A Visitor’s Guide to Mystic Falls

There are two ways to enter:

  1. Leave a comment on this post, telling us which of our Fall 2011 titles–see them here–you’re most interested in. (We’ll also pick five commenters to receive the book they name!)
  2. We’ll be tweeting throughout Comic-Con; just RT any of our con-related tweets. We’ll count each RT as an entry.

We’ll pick and announce the winners as soon as we’re back in the office.

We can’t wait, and we hope those of you who are attending will come by, say hello, and take away some free stuff. See you in San Diego!

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No Comments On "Smart Pop at Comic-Con"

  1. Jessica M.

    Guess I’ll go first! I’m most interested in Unraveling the Mysteries of the Big Bang Theory. Big Bang is my absolute favorite show on TV. I sadly won’t be at Comic-Con but I hope everyone has a blast there! (Though I’m sure they will.)


  2. Lexie C.

    That’s easy-peasy: Unraveling the Mysteries of The Big Bang Theory is the book I want. A whole book dedicated to my favorite Geek show? Sign me up!


  3. Lydia

    Thanks for giving those staying home a chance to win! It was a hard choice, but I’m most interested in The Psychology of the Girl with the Dragon Tattoo. You have so many interesting books!


    • Leah

      We, too, have spent many years at home, looking longingly at con reports– we feel your pain!


  4. Beth

    Thanks for letting us Internationals play too! This was tough, but I think I have to go with the Mad Men Cookbook! Love Mad Men, love cooking……seems like a quirky match maid in heaven to me!


  5. Patti

    “In Pursuit of Spenser” is really intriguing. I’m only on nodding terms with the source, but I like the concept of the collection–it seems like a great way to approach the books themselves from a different angle.


  6. Shannon Skelton

    It’s gotta be Triumph of The Walking Dead. It should be an interesting collection.


  7. David

    Definitely Triumph of the Walking Dead. I’m in SF and I’m bummed out that you all weren’t at Wondercon. Hope you can be there next year!


  8. Emily

    I would love love love to win the Unofficial Mad Men Cookbook!! It sounds wonderful. Also, thank you so much for letting us International people enter. It was a lovely surprise!


  9. Carlo

    Oh, totally the Mad Men Cookbook! How could you go wrong? Perfect for hosting a season-in-review party.


  10. Catherine

    I think I’m most interested in the Psychology of Twilight. While not a “twihard,” I do enjoy the series and also as an English teacher, I would be interested in a psychological analysis/perspective on the series–since I am always interested in different critical views of texts.


  11. Elissa

    I would say I am most intrigued by The Psychology of the Girl with the Dragon Tattoo.


  12. Kelly Garbato

    Triumph of The Walking Dead, for sure!


  13. Rachel

    I gotta say, I’m SO looking forward to The Psychology of the Girl with the Dragon Tattoo :D


  14. Aaron

    Put me down for “Triumph of The Walking Dead”! You’ve got a great collection coming out this fall — thanks so much for hosting this contest!


  15. Tezza V.

    ohmygosh ohmygosh ohmygosh I have my fingers crossed on trying to win the whole 2011 line SQUEE!! This is so GREAT for us that can’t go. If only gas would go back to…you know, maybe $0.99 cents a gallon and I grew a money tree in the backyard – I would SO be there in a heartbeat!!! Thank you SO much for this opportunity!! Would love to delve into Triumph of The Walking Dead, I wonder if it has some gruesome secrets =)

    Tezza V.
    Bayayrea_munkie AT hotmail DOT com

    Thanks again and have a GREAT weekend!!


  16. Charles B.

    I’ve always been interested in discussions about whether the millenium trilogy is wildly sexist or feminist. So I’m most interested in “The Psychology of the Girl with the Dragon Tattoo”.


  17. Janice M. Eisen

    I’m torn about which book to pick – I really enjoyed the Stieg Larsson books, so “The Psychology of the Girl with the Dragon Tattoo” sounds very interesting. But in the end, I think I have to go with “In Pursuit of Spenser.” I spent many years with Robert B. Parker, Spenser, and Hawk (never really liked Susan Silverman much), from “The Godwulf Manuscript” onward, through great stories and misfires alike, and I really feel that Parker came closer to achieving Chandleresque heights than anyone since – well, since Chandler. I really look forward to seeing what fellow mystery writers have to say about Parker’s work. Thanks, Smart Pop, for never being boring.


  18. Theora

    I’m most psyched about The Psychology of the Girl with the Dragon Tattoo! I wasn’t sure about Larsson’s trilogy at first, b/c I’m more of a fantasy/sci-fi geek, but as soon as I started I couldn’t put it down. A collection of psychology essays on it will be absolutely amazing.


  19. Carina Olsen

    Hi :D I think I’m most interested in Triumph of The Walking Dead ;) Hih (A) Thanks so much for this great giveaway :D
    Love, Carina ~


  20. Danielle

    I would absolutely love The Psychology of the Girl with the Dragon Tattoo.


  21. Samantha

    Looking forward to the new Twilight book! I have read the book and am a fan and would love to see some other opinions on the inner workings of Twilight!


  22. Emma

    I am absolutely looking forward to reading ‘In Pursuit of Spenser’. I have been reading Parker’s books since my dad gave me one about 20 years ago. Can’t wait!


  23. Edward

    Those Mad Men Cookbook recipes would work great at a 50s theme party. I could get out the old photos, no wait, I mean my father’s photos, and some melamine tableware, all Harvest Gold and Avacado Green, or some bright Festiva bowls, but no ashtrays!


  24. Kumar

    “Triumph of The Walking Dead” is the book I’m most excited for. The show has been emblematic of a radical shift in the popularity and place of genre television in society, and the comics are equally as important in their realm in different ways. But even more importantly, they tell amazing stories that defy boundaries set by genre storytelling while embracing the best of what the zombie genre has to provide. They push the limits of what zombie fiction can be, and manage to be great fun while they do it. They are perfect for the Smart Pop dissection, and I can’t wait to get my hands on a copy.


  25. Christine

    The Girl Who was on Fire and A Visitor’s Guide to Mystic Falls looks really good. Can’t wait to see what happens at Comic-Con and see your recap post (with pictures, hopefully). =)


    • Leah

      Definitely with pictures! All three of us have our cameras and smart phones ready.


  26. C. Bahr

    I would LOVE to win the Mad Men Cookbook! Thank you for letting us poor folks enter :P


  27. Chandra

    I am most excited for Triumph of the Walking Dead. Zombies are the only thing That still terrify me. I still like to watch and read anything to do with the Walking Dead to get a good scare. I just wish I could be there in San Diego.


  28. Judy

    In zombie-mode lately so Triumph of the Walking Dead looks good to me.


  29. Cheri

    Unraveling the Mysteries of Big Bang Theory, Psychology of Twilight and the Madmen Cookbook!!

    I also hear rumblings about a Friday Night Lights book that I will definitely be purchasing.


  30. Claire

    It’ll have to be ‘Unraveling the Mysteries of The Big Bang Theory’ by George Beahm. There’s just something about that show!


  31. Petar

    Oh, I’d be definitely interested in owning the Mad Men Cookbook.


  32. Kaya H

    Goodness I would have loved to attend SDCC 2011! I live so dang far away! Some of the titles that I cannot wait for are: The Mad Men Cookbook, and the Psychology of Twilight!
    I hope to get there next year~


  33. Teri C

    ohh I cannot wait for the Psychology of Twilight! That looks wicked awesome. I have to say that I lost many a day to that series and now I have teens who are engrossed. As I read more, I daresay I have less of a passion for it now, then the years ago I started it. I wish I could have made it to ComicCon, but that takes a lot of dough, and I need to keep on making it ;(


  34. Asura@BookItToMe

    Friggin teleportation! I would totally be at ComicCon if the travel could have been cheaper. I went once many years ago and it totally rocked. My kids wanted to get there since the My Little Pony: FiM group will be there and they saw the swag and posters.
    I have so many daughters I would love the Psychology of Twilight to understand them, the books, and their obsessions better.


  35. Diana

    I’m most interested in The Psychology of Twilight. I’m a twilight fan.
    Thanks for the great giveaway!


  36. Dawn M.

    I’m tempted by Triumph of the Walking Dead but I think I’m going to go with The Psychology of Twilight. Just can’t resist it. :)



  37. Kimberly Meza

    So Jealous! Ahh I’m most interested in the Psychology of Twilight! Sounds like an intriguing read!


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