James John Bell co-founded the non-profit advocacy communications organization the smartMeme strategy and training project in 2002. Today SmartMeme Studio’s [http://www.smartmemestudios.com] clients include national nonprofits, like Greenpeace, Sierra Club and the Breast Cancer Fund, as well as local grassroots organizations from around North America.

Bell founded the League of Occult Research & Education (LORE). Since LORE’s founding in Olympia, Washington in 2004, the LORE network has grown, the next largest group being in Richmond, Virginia. In 2009 he helped found the nonprofit Union Tourism Association chairing the marketing committee and re-imagining fall harvest and spring celebrations for communities along Hood Canal on the Olympic Peninsula.

An avid gamer, environmental activist and writer Bell writes regularly on issues of narrative theory, social-change, technology, the occult and cultural-analysis. BenBella Books published Bell's afterword to the environmental science fiction classic The Sheep Look Up by John Brunner. His other writings on science fiction and social change can be found in the book Pie Any Means Necessary - The Biotic Baking Brigade Cookbook. He has authored contributions to The Battle for Azeroth: Adventure, Alliance, and Addiction in the World of Warcraft and So Say We All: An Unauthorized Collection of Thoughts and Opinions on Battlestar Galactica.

In 1992 Bell left a career in television news with ABC to support Native American sovereignty struggles and environmental direct action activists with creative media strategies and award wining documentary filming. Bell was a writer/director at the non-profit public interest communications firm Sustain from 2000 to 2003. There he managed advertising and public relations campaigns for clients including Rainforest Action Network, Earthjustice, Friends of the Earth, and the Center For Food Safety among others. Bell's work has appeared in The New York Times Magazine, The Washington Post, and Communication Arts.

He lives in Union, Washington.